Elham Ghafarzadeh

Digital Marketing Manager

Self-motivated and passionate digital marketer with 6+ years of experience in B2B/B2C companies to building creative campaigns and engagement strategies, social media marketing and content marketing familiar with popular CMSs and SEO. Run a social media based campaign, increased the Instagram followers by 25% and the season income by 40%.

CONTACT

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Istanbul, Turkey

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+90 5318352710

eliafen[at]gmail.com

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EDUCATION

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Bachelor’s Degree Industrial Design (2010-2014)

Language

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Persian – Turkish – English

IELTS Academic 7

Experience

MARKETING MANAGER | Vandar.io (B2B) | 2021 – Present

  • Create marketing plan for Vandar as one of the biggest fintech companies in Iran
  • Manage the content strategy for website, blog and social media channels
  • Planning 4 campaigns to increase awareness and lead generation
  • Lead to creating documents to integrating contents for all Vandar publishings

DIGITAL MARKETING MANAGER | Ponisha.ir (B2C & B2B) | 2018 – 2021

  • Created and managed up to six creative engagement campaigns with +70% ERR for Ponisha as the biggest freelancing Platform in Iran
  • Authored and maintained strategic planning documents of video content marketing
  • Lead the content team with eight members for digital marketing campaigns
  • Created more than twenty tutorial videos for freelancers
  • Redesigned overall UI and visualization of documentation, help, and FAQs
  • Initiated and managed up to five freelance workshops and courses

SOCIAL MEDIA MANAGER | Maahava.com (B2B) | 2016 – 2018

  • Created must-follow social media feeds with more than 10K subscribers
  • Managed social media accounts, promotional campaigns, and marketing hashtags
  • Created creative content and microcopies of the official website
  • Lead copywriters team

CONTENT DIRECTOR | Navaar.com (B2C) | 2014 – 2016

  • Wrote website and weblog content for better SEO and reader engagement for Navaar as the first audiobook publisher in Iran
  • Managed team of 5 authors, achieved the monthly target of 30 content
  • Increased gain of copywriting by 25% by introducing new SEO tools and strategies

LECTURER | University of Tehran – Caspian Branch | 2010 – 2016

  • Tutored mechanical softwares (Autocad, Catia, SolidWorks, Inventor)

SKILLS

  • Proficient in Microsoft Office/Google products
  • Finding simple solutions to complicated problems
  • Able to operate in a start-up atmosphere remotely
  • Ability to persuade, negotiate, and work cross-functionally
  • Strong digital copywriting, design, and content marketing skills
  • Ability to prioritize, multi-task, focus, team-work, lead, influence and delegate

PASSIONS

  • Social Media
  • Astronomy Enthusiast
  • Creating Video(own a YouTube channel: Page77tv)
  • Traveling and Cycling
  • Reading Books and Learn New Things
  • Keeping up with Tech News and Cryptocurrencies

EVENTS

  • Marketing and executive manager at Iranian Freelancers Festival 2020/2021
  • Marketing manager and speaker at Freeland 2019
  • Mentor and guest at Coworking Iran 2019
  • Organizer and mentor at Iranian Freelancing Festival 2019
  • Executive manager and mentor at Isfahan Freelancing WorkShop 2018
  • Marketing manager and mentor at Freeland 2018